ROKH

Rokh, a London based fashion house, was founded by designer Rok Hwang. He was born in Seoul raised in Austin and moved to London and showing in Paris.  Rokh is a conceptual art form of fashion with documenting youth cultures.  Custom creation on each individual style and items with a focus on artisan craft and prints. Giving a unique touch and reconstruction on every element of creation.  The core of the creation and universe for both aesthetics and clothes themselves are perfectly done imperfection attitude, unfinished raw mood, and most importantly capturing individual uniqueness of adolescent youth and cultures around. Rokh focuses and studies youth elements and elevates into an art form of fashion by mixing art, music, craft, performance, images, and photography. Mixing these elements with constant research on shapes, materials, fabric with an understanding of modern wardrobe, and expanding the language of fashion by engaging individuals take on the culture around us.