ALTER UNIVERSE, founded by Sonja Xiao Long in Shanghai, China, is a fashion group focusing on the business of O2O retail management, distribution, strategy consulting and public relation, including edgy fashion concept store ALTER, B2B business platform ALTER SHOWROOM and the mono-brand pop-up store project XAPSULE. Founded in 2010 Shanghai by Sonja Xiao Long, ALTER is a space loading with the communication of art & culture, as well as the interesting elements presented by multi dimension. ALTER emphasizes the development philosphy of the balance of creativity and business value, providing a expressive platform for young design force who has the most potential and attitude. Using fashion as the communication language, ALTER CONCEPT STORE has set it's tone by the perspective of the grand curation of sales floor, as well as it's audience's taste and fun element, being the trendsetter, presenting diversive culture and lifestyle.