HYEIN SEO

Witty street wear for a woke generation. Hyein Seo, born in South Korea launched her brand in 2014 after showing a collection at NYFW. Her collection was worn by Rhianna at the MTV music awards in 2014 and catapulted into the public eye. She started the label at the age of 23, while still studying at the Royal Academy of Fine arts in Belgium. Another youthful mind set expressed through her label is it’s unisex approach to clothing. Providing relaxed, witty style to men and women, of celebrity status or millennial minds alike.